As a web designer, you need to be aware of expectations when delivering a website. First, it needs to be accessible to all levels of users. Second, it needs to be easy to navigate through.
And finally, it should also be visually impressive, so it engages many visitors to it.
However, these are not the only considerations that you need to design a good website. Let’s go through a few tips on what you can do to create an excellent website.
1.Quicker Load Times
Compared to all the metrics that are available today, this is perhaps one of the most important.
Website load times are directly tied to website rankings and are a powerful tool to help you get more traffic.
It is also part of the user experience. Unfortunately, most users today have very little patience to deal with slow opening websites.
This means that they are likely to click away when facing loading delays with websites. Which leads to a drop in critical metrics like engagement. It also increases the bounce rate.
2.Choose the Right Colors
When it comes to designing websites, colors are an important consideration. Unfortunately, this is also extremely difficult to fix because colors vary with the niche and current trends.
As a designer, you need to familiarize yourself with the most common colors used in the niche. In addition, the color palette needs to be finalized before you start the designing phase of a project.
Another thing to keep in mind is the prevalent current trends. For example, some colors may be more popular today than others.
It is in your best interests to find this and then come up with colors that suit the business.
3.Improve Layout
Another aspect of web design that also depends on the current trends is layouts. There are several things to note here.
A company may align with a specific layout that they feel is effective for their services. As a web designer, you need to evaluate this and ensure it is effective.
Alternatively, a client may contract you to come up with a new layout all by yourself. In this case, you need to research popular layouts and select the one that best suits your client.
4.Work on CTAs
Call to Action phrases and text are what drives people to engage with the website. So, needless to say, these are very important to consider.
Effective CTAs are known to improve traffic and engagement over several times.
The key is to come up with content that is snappy and effective. You can look for inspiration from competitors or big brands.
Once you’ve got several references lined up, the best idea would be to mix and match them till you find a combination that works.
5. Align It to User Interests
A simple part of the entire web development process is to make changes based on feedback. Unfortunately, this part is ignored a lot of times.
As a designer, make sure that you listen to your visitors. Leaving feedback forms on the website helps.
Now that you’ve gathered feedback, you need to implement them. However, you should note that you need to address the most common issues first.
Once you whittle down all the issues, your website will look much better. It will attract the right kind of traffic too.
6.Be Detailed and Informative
A good rule of thumb to follow with web design is that people appreciate detailed design. So, as a designer, you need to make sure that your website has good attention to detail.
A good example would be choosing colors and fonts.
Ideally, a website has the same group of fonts used throughout. This points to consistent design and makes the website look more cohesive and attractive.
Colors also need to be consistent, following the theme of the website. Let’s say you’ve used a particular color for highlighting on one page. Do make sure you keep it the same on the rest of the pages as well.
7.Navigation Should Be Intuitive
Navigation is the foundation of good design and is a critical part of the design paradigm. The basic premise of good design is the ability to navigate effectively.
As websites have evolved and more information is presented, navigation has become even more important.
It should be important to browse through the website as quickly and effectively as possible as a user. This is what a designer needs to enable on a website.
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