Annual Website Checkup – 8 Must-Do’s for Small Business Owners and Non-Profits

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Your website serves as the face of your business. Keeping it up-to-date is crucial for maintaining a professional image and ensuring smooth operation. Here are seven essential tasks that every small business website owner should complete annually to keep their website in top shape.

1. Review Current Content

Content is king, and outdated content can hurt your SEO and user experience. Take the time to review all the content on your website:

  • Update any old information.
  • Add new blog posts or articles.
  • Refresh images and videos to keep them relevant.
  • Remove content that no longer serves your audience.

2. Verify Contact Details

Your contact information is crucial for customer communication. Make sure your address, phone number, and other contact details are accurate:

  • Check all pages where your contact information is listed.
  • Ensure your email addresses are correct and functional.

3. Check Social Media Links

Social media channels are often the first point of contact for customers. It’s essential to make sure your links are working:

  • Verify that links to your social media profiles are correct.
  • Update any outdated social media buttons or icons.

4. Test Your Contact Forms

A malfunctioning contact form can lead to missed opportunities. Ensure all forms are working correctly:

  • Fill out each form and check if the submissions are being received.
  • Fix any bugs or issues that prevent successful submissions.
  • Ensure the thank you page or confirmation message is displaying properly.

5. Claim Your Google My Business Listing

Google My Business is a powerful tool. Make sure your listing is claimed and accurate:

  • Verify your business name, address, and phone number.
  • Add or update photos of your business.
  • Respond to any customer reviews.

6. Run Website Speed Tests

Website speed is critical for user experience. Slow loading times can drive visitors away and negatively affect engagement. Conduct regular speed tests:

  • Use a tool like GTmetrix .
  • Identify any issues that may be slowing down your site.
  • Implement recommended fixes to improve load times.

7. Ensure Mobile Compatibility

With the increasing use of mobile devices, it is crucial that your website performs well on smartphones and tablets. An inconsistent mobile experience can discourage potential customers and affect your search engine rankings:

  • Test your website on various devices and browsers: Ensure that your site is responsive and renders correctly on different screen sizes.
  • Check for mobile-specific issues: Look for problems such as slow loading times, broken links, or improperly displayed content.
  • Optimize for mobile SEO: Make sure your site adheres to best practices for mobile search engine optimization, including proper use of titles, descriptions, and image alt text.

6. Check Your SSL Certificate

An SSL certificate is essential for website security and trustworthiness. Ensure your certificate is up-to-date:

  • Verify that no errors are present in the address bar – if you see a problem, please let us know and we will address it right away.
  • Renew it if necessary to avoid any security warnings for visitors.
  • Make sure all pages display as secure (https)

7. Mobile Compatibility Check

With more users accessing websites via mobile, it’s vital that your site looks and functions well on all devices:

  • Visit your website on a smartphone.
  • Check for any layout issues or broken elements.
  • Ensure the navigation is intuitive and the content is easy to read.

8. Conduct a Comprehensive Review of Legal Compliance

Maintaining legal compliance is essential for avoiding potential fines and lawsuits:

  • Ensure your website has an up-to-date privacy policy and terms of service. These can be obtained via your lawyer or a service such as Rocket Lawyer. We are happy to add these pages to your website.
  • Implement cookie consent banners if needed.

Conclusion

An annual website checkup is essential for maintaining a strong online presence. By taking the time to review and update your content, verify your contact details, check social media links, test your contact forms, claim your Google My Business listing, run website speed tests, and ensure mobile compatibility, you can provide a better user experience, enhance your SEO, and ultimately support the growth of your business or non-profit. Make this a priority each year to keep your website running smoothly and effectively.

By regularly reviewing and updating these key areas, you will improve your website’s performance, enhance the user experience, and maintain your online presence effectively. Happy updating!

Please let us know if you found areas that need changes, updates or additions – we are happy to help!

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