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Google reviews can do wonders for your business. They can boost credibility, reputation, and prove that you’re as kickass as you say you are. Who doesn’t want that?
Beyond that, collecting reviews on Google My Business can actually improve your SEO.
Google My Business is a free tool that allows your business to promote itself on Google Search and Maps. Use Google My Business to control what shows up in your business’ search results and see how your customers are interacting with your company on Google.
It’s also a place where customers can leave reviews about your business.
What Do Reviews Have to Do With SEO?
Yes, you might think a review stating, “I really liked their cheese pizza, it was delicious,” is absolutely pointless. But, think about it like this.
In link building, you work to attain backlinks from other businesses. When a search engine crawls and discovers these backlinks, it tells Google that the content on that linked webpage is trustworthy and valuable.
When comparing this to reviews, it’s like the exact same thing. A positive review will signify to Google that your business is authentic and trusted, tallying an extra notch on your SEO score.
The local ranking factors listed here are even more solid proof of the weight of Google reviews (and reviews all together).
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