Why SEO (Search Engine Optimization) is Important

We are moving into a more digitized future. As a company, you want what is best for your business.

Search Engine Optimization has time and again proven to be a powerful tool to help brands to gain recognition with their audience. It also delivers much more targeted marketing than other mediums.

For all intents and purposes, it has replaced traditional marketing mediums as a source for business leads.

Let’s take a look at why over 90% of all businesses have optimized their SEO profile.

Why SEO is Important

Organic Search for Business Success

Marketing has evolved over the years, and today most of the progress has been made on digital platforms like SEO. Traditional media has been the same for years now. However, broadcast media was something that most brands used earlier. With the advent of more targeted methods like SEO, online search has come into the picture. Everyone who wants a particular service or a product is more likely to search for it online. This makes ranking on searches the highest priority for businesses. Even well-established brands are focused on optimizing their online presence.

Build Credibility and Trust

As people become smarter and less susceptible to cheap marketing, trust-based methods are found to work better. Building trust is difficult with traditional one-way marketing. This is normally found in broadcast mediums such as TV and radio ads. SEO enables brands and people to communicate with each other on several platforms. Today, you will find people are more communicative about their experiences with brands. They follow brands on social networks and engage with them. This results in building a trustworthy reputation with the people. In addition, it promotes and enables word-of-mouth marketing. Brand recognition and word of mouth are powerful marketing tools.

SEO Optimizes User Experience

One of the most critical aspects of marketing is optimizing your brand website for user experience. People today are smarter and have a lot more choices in any niche. This leads to shorter dwell times and higher bounce rates if your website has a bad user experience quotient. Implementing SEO is a huge step in the right direction as far as this is concerned. A large part of SEO is ensuring that the user experiences the website as intended by the brand. This means streamlining several user-dependent metrics such as load time, navigation, and aesthetics.

Positive Impact on Buying Cycle

An SEO campaign has a proven positive effect on your customers’ buying cycle. A general rule of thumb is that the top three ranks on searches get 60% of all sales. This is something that holds true even today. SEO promotes websites that have more impact on their audience. It pushes them for better visibility. It can get them better-qualified leads and improves buyers’ throughput. And all this comes at a much lower price point compared to earlier marketing methods.

Future-proof Marketing

Before there was digital marketing, traditional marketing was the method of choice. But because of the powerful results of SEO, more brands are hopping on the digital marketing bandwagon. Industry experts foresee that there will be even further development in the digital marketing pipeline. As brands continue to experiment with digital marketing, more methods will rise from it. The future of marketing will be even more dependent on digital methods rather than revert to traditional media.

Cost-effective in The Long Run

One significant problem with traditional marketing is that it was expensive in the long run. As a business, you need to pay a significant amount of money to keep ads on them up and running. If you stopped ads, there would be zero exposure. This is something that businesses can alleviate with SEO. Organic SEO is a powerful platform that is also cost-effective. It doesn’t require a frequent injection of large amounts of money to keep it performing. You only need to make sure it is optimized and maintained. In the long run, this can be a huge money saver for businesses.

High-Quality Lead Generation

This is one of the most critical aspects of SEO for businesses. Finally, you are able to get qualified leads for your business. Compared to traditional media, SEO brings in a much higher quality of leads. Businesses can quickly and easily convert these leads to customers. But, again, people couldn’t do this with traditional media. One reason for the high conversion rate is that SEO is a targeted marketing method. Therefore, only people who are interested in the content will engage with it.