Web design has been around for decades, but even now, there are misconceptions about it.
Several people think all you need to do is add on colors and change the font. Unfortunately, this couldn’t be farther from the truth.
The primary objective of good web design is to make sure that the presentation is effective and users can get the most out of a website.
We detail a few web design principles that all designers should know.
1. Managing User Focus
The key to more engagement and better website metrics is user focus.
This is what a web designer should work on with their designs. The goal of a good website design is to make it as enticing as possible.
The longer a visitor stays on a website, the lower the bounce rate is and the improved retention rate.
Simply put, the more time a visitor spends on your website, the better chance you have of getting them as your customer.
This makes web design a prime candidate for improving engagement on a website. Good web design has an impact on SEO as well.
2. Engaging Visuals
Today’s client has evolved through several decades of exposure to various websites.
What this means is that designers need to come up with new and novel ideas to impress them.
Engaging visuals are a huge part of what makes good web design.
A lot of people make the mistake of overloading their websites with graphical elements. Unfortunately, this does not make it engaging but rather makes it tiresome to look at.
The catchier your graphic elements and design are, the more people end up on your website.
Another point in your favor is that people are more likely to talk about good-looking websites.
It promotes word-of-mouth marketing that is critical for success today.
3. Cohesive Design Elements
Even today, some websites look like they’re hastily put together. The different elements do not align with each other.
If a website is just copied from multiple sources, people will not react well to it.
For optimal design, the design and its elements need to be cohesive. Meaning they should share the same characteristics.
Designers should take the time to match elements with the theme of the business.
They also need to factor in different styles of design and images to make them more cohesive.
For example, using images with stroked outlines on a website that does not use thick lines can look bad.
4. Typography Is Critical
As a designer, it is not just images that you need to worry about. Something that is equally important for website design is the choice of font.
Typography is critical for a web designer, especially when designing for niche services like health, law, or finance.
There are several considerations to take into account before you choose the right font.
The audience it attracts, the functional area, and the tone are all important aspects of font choice.
A designer cannot use a font just because it looks good – they need to impact the audience as well.
5. Balance Using White Space
One aspect of website design that designers don’t get right is the use of white space.
In some cases, web designers tend to use too much or too little, depending on the nature of the website.
A rule of thumb is to assign white space according to the niche you’re designing for.
Content-heavy niches like finance need as much space as possible. People who visit those websites are looking to gather important information.
Here it is important to focus on just having adequate white space. The reason being people don’t like to keep scrolling while they’re reading.
On the contrary, talking about something that is more visual, like the graphic design niche, is not that strict.
You can use white space liberally – it helps to showcase the images better.
6. Setting Tone with Colors
Another aspect of web design that is highly specific is the use of colors.If you’ve noticed, every niche has a prominent color palette that they use. For businesses that deal with food, there are more chances of using red.On the other hand, financial institutions and banking are more likely to go with green or blue.
Different websites have different color combinations that increase their appeal to customers.
In fact, some studies indicate using some colors can yield better results than others.
7. Simplifying Navigation Through Hierarchy
A big part of website design is to implement proper hierarchy on a website.
Users today are not very patient when it comes to dealing with website issues. As a designer, you need to make it as easy as possible for them.
People tend to click away when they are not able to navigate a website properly.
Establishing a proper flow of pages in your design can help alleviate this problem.
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