Top 10 Web Design Trends to Watch for in 2021
Probably one of the hottest trends to hit the web has been Neumorphism. It came up quickly and from nowhere. And it has become huge over this short period of time. It is a derivative of skeuomorphism. It focuses on flat colors and clean-looking visuals to reduce visual clutter.
There are a few exponents of this visual style when it comes to brands. The most popular of them is Cred, which has revamped it to suit them. They have encapsulated this style for their mobile app. This is a great style to follow but can have problems if there are many buttons on the screen. It would make it look visually heavy, but it works great for interfaces that do not have many buttons.
2. Light And Dark Mode
This is one of the more persistent trends that is still the most trending all over the world. Dark mode has been around for a long time now. This trend even today is because people have a strong preference towards one or the other, which means that people who prefer one style have no preference for the other.
This has led designers to opt for a switch between light and dark modes. This enables users to choose their preferences. And the process doesn’t end there. Along with the toggle, you also need to make sure that the color palettes align with each other. For the designer, this means creating two fresh designs for both schemes.
3. Split-screen Layout
Another design aesthetic that has been around and evolved over the years. Split screens are one of the oldest web design methodologies. One reason why they’ve lasted this long is their versatility. They work really well for showcasing heavy visual elements like high-definition imagery or close-up photos. They are balanced on the other side by plain text with a plain background.
This creates a contrasting look that works well with your audience. Split-screens have progressed today into something even more. These days they are interactive and sometimes even have video elements. A few websites even have vertical splits – these are not used much but can still have a dramatic effect.
4. Improved Animations
For as long as website design was around, there have been attempts at animation on them. And this is for a good reason. The human mind perceives animated images as interesting, and it also elevates the whole website’s experience. Animations are perhaps one of the most used website design techniques around.
And the best part about animations is that they could be anything. From animating your typography to entire banners, anything goes. Today, animation has a much more thoughtful application. The higher internet speeds allow websites to have higher quality animations. This can extend to even their critical elements like H1 tags. Animations have gotten more unconventional and more attractive over the years.
5. Scrolling Transformations
Another aspect of web design that has also made progress is scrolling transformations. This refers to the action of the website when a user scrolls through a page. Earlier, when users scrolled through a website, they would move from the bottom upwards. This is a traditional scrolling experience.
Today, the scrolling transformations, called scrolling cards, are much more varied. They move traditionally, left to right, back to front, spiral in, and a lot more options. This adds a different look and feel to the website. They can even color shift or add new animation. All these options lend dynamism to the website and make it more appealing to the audience.
6. Interesting And New Fonts
Fonts have been around forever. How can they be a design trend in 2021, you ask? Well, fonts have also evolved over the years, and today they are nothing like before. Fonts are changing and being used for applications outside their intended use. New fonts are also cropping up all over the internet.
These new fonts are replacing the older, more established font faces and becoming more popular as we speak. Fonts like Anguita Sans, Jeko, and Trust Sans are all new fonts that are used on a lot of websites today. They are evolutions of older styles and embody the spirit of forward-thinking and class.
7. Including Multimedia
An advantage of better internet speeds is that brands now include multimedia as part of their website design. Earlier, because speeds were low, adding video or audio was seen to be a luxury. But the trend has changed. More brands are leaning toward adding high-quality audio and even video to their website.
Some websites take it a bit further with interactive video or audio. These can add a new dimension to websites. Multichannel media make websites more desirable to an audience regardless of which niche they are based in. It also conveys a lot more information than just text. It is a proven fact today that video and audio can improve audience perception of a brand.
8. Using Pastel Or Muted Colors
Color theory is something that has always changed over the years. Our prediction for this year is that muted colors and pastel shades will dominate the market. When it comes to colors, people always have an ever-changing opinion about them. This is because several things influence their choices. The time period, the content they consume, everything affects their choice in color.
Today’s audience prefers a much easier website to look at without brash colors. This is why you find that most colors are easy on the eyes and make absorbing information quicker. This doesn’t mean that bright shades are out. Brands preferring that will still be around, but a majority of new websites will use pastel shades.
9. Scrolling Stories
When it comes to more creative options, many brands are focusing on telling their brand story. But, rather than choosing video or audio, they now have a more interactive method at their disposal. Brands now tell audiences their story by getting them scrolling through their website. This isn’t just another gimmick, but rather, it plays on the curiosity of a person.
This is a great way to introduce them to your brand and make sure that they aren’t bored through the process. Brands also add a lot of animations and transitions to make it interesting. These types of stories are quickly catching on with brands. Big brands use them to make their websites more attractive to their customers. But the tradeoff is that it is more difficult to implement and requires a lot of effort.
10. Creative Questionnaires
One method brands are using to get a better understanding of their audience is asking them. This might seem simple and straightforward, but it isn’t. As a user, you never want to waste your time with page after page of questions. So, the solution would be to make it more appealing to them. This could involve animation, transitions, or storytelling. A combination would work as well, provided that you don’t overwhelm your audience.
The key here is to get customers to answer them effectively without being fatigued. This data is also critical to the further development of your website. It lets you get a peek into your audience’s mind. Asking the right questions also highlights critical insights when you’re developing your website. Are you looking for best website design company in Indianapolis? then, Get in touch with us now.