Do you want to grow your social media following? For any business, having a strong presence on social media is an essential part of success in the modern era. With the right strategies, you can take your business to the next level by growing your followers and increasing engagement on your pages.
At Circle City Web Design, we help connect businesses with their customers by creating websites that stand out and help craft a story to create marketing messages to connect with target audiences.
Let’s look at three of the best ways to grow your social media following.
1. Optimize Your Content for SEO
Search engine optimization (SEO) has become an integral part of digital marketing. Optimizing your content for SEO can make sure your pages appear higher in search results, which can help increase traffic to your social media pages. According to a recent study, over 50% of marketers reported that SEO had the highest ROI of any other digital marketing strategy.
SEO is about ensuring that your content ranks high on search engine results pages (SERPs). According to a survey by HubSpot, websites with solid SEO typically rank in the top three positions of Google’s SERPs. That means more people will be able to find your content, which could lead to an influx of followers on your social media profiles.
According to a study by BrightEdge, customers who find a company through SEO are more likely to be engaged with their content and to remain loyal to their brand. This means that SEO can help you to build relationships with your audience and drive more followers to your social media profiles.
According to a study by Search Engine Land, website visitors who find a company through SEO are 64% more likely to convert than those who find the company through other means. This means that SEO can help to drive more followers to your social media profiles, and it can also help to boost your overall sales.
At Circle City Web Design, we take care of your SEO Strategy to ensure your website targets keywords and is structured according to best SEO practices.
2. Post Regularly
Regularly posting content is essential to keeping your page engaging for your followers. This can help boost your reach and increase the chances of your content being seen by more people. According to recent statistics, pages that post at least once daily see around 40% more engagement than those that post less frequently.
One of the most apparent benefits of posting regularly is that it helps to increase your number of followers. When you post content consistently, your followers know what to expect from you, and they’ll be more likely to share your posts with their followers.
According to a study by Hootsuite, businesses that post five or more times a day can see up to a 270% increase in followers. This indicates that regular posts can significantly impact your social media following.
Regular Posts Increase Engagement
Another key benefit of posting regularly is that it can help to increase engagement. Consistent posting increases the chances that your followers will see your content, and this leads to more interactions with your content.
The same Hootsuite study found that businesses that post five or more times a day can see up to a 200% increase in engagement. This shows that regular posts can help to drive more engagement with your content.
Regular Posts Increase Traffic
Finally, posting regularly can also help to increase traffic to your website. When people engage with your content and click on the links you share, it can help to drive more traffic to your website.
According to a study by Adobe, businesses that post five or more times a day can see up to a 250% increase in website traffic. This shows that regular posts can be a powerful tool for driving more visitors to your website.
3. Tell Stories
Stories can be powerful tools for businesses looking to grow their social media following. Storytelling is one of the most effective ways to engage and connect with people, and it can help companies to attract followers, build relationships, and even increase website traffic. In this blog article, we’ll explore why storytelling is so powerful and some practical examples of how businesses are using stories to grow their social media following.
What is storytelling, and why is it so powerful?
Storytelling is the art of conveying a message or idea through narrative. It can evoke emotion, create a sense of connection, and even provide a blueprint for solving a problem. Studies have found that stories can actually change people’s behavior, leading them to take action or internalize a message. This is because stories create a feeling of empathy and understanding that allows people to engage more deeply with the content.
How can storytelling help businesses grow their social media following?
Businesses can use storytelling to engage their followers on social media, creating an emotional connection that helps people feel invested in the brand. Stories can also help companies to create relatable content that resonates with their target audience. According to a 2019 study by Sprout Social, 84% of consumers think stories on social media make brands more relatable.
Additionally, stories can help businesses create powerful content that drives website traffic and conversions. According to Content Marketing Institute, using stories in general can help companies to increase website visits by up to 400%. This can be especially effective for businesses looking to drive sales, as storytelling can help create an emotional connection with prospective customers.
Many examples of businesses successfully using stories to grow their social media following. For instance, North Face used storytelling to engage their followers and promote their new “Never Stop Exploring” campaign. The company used Instagram stories to show people amazing places they could explore and create a sense of adventure. This resulted in a 32% increase in followers on Instagram in just one week.
Another example is the clothing brand M. Gemi. The company used stories to showcase their products and give customers a behind-the-scenes look at its operations. This created an emotional connection with their followers, and resulted in a 30% increase in followers in just two weeks.
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