If you’re planning on launching a website for your personal or business needs, you probably understand the benefits of having such a website. Besides creating a professional impression and showcasing your products or services, a website can also help you save money. Here’s how:
1. Reduces the Need for Customer Service Agents
Customer service is a crucial aspect of a business. But the truth is, it’s expensive to hire a team of customer service agents to engage your existing or potential clients whenever they need help with a particular product or service. On the other hand, when you have a website that’s properly designed to meet your client’s expectations, you’ll spend less money on customer service agents if you still need them.
Here’s how it works.
A well-designed website comes with different features to improve customer experience and interaction. For example, creating a list of Frequently Asked Questions and answers on the website can help prevent unnecessary calls from potential or existing customers. You can also create downloadable guides, video tutorials, audio files, etc. All these features help improve customer interaction, answering important questions so you don’t have to spend too much time on the phone addressing these concerns.
2. Saves Operational Costs
These are some of the most challenging times to do business. Unfortunately, the Covid-19 pandemic made it even more difficult for businesses to survive.
In Indianapolis, for example, popular businesses such as Fry’s Electronics, Family Video, Mass Ave Toys, Costumes by Margie, and Broad Ripples Knits all shut down during the pandemic. However, some were lucky enough to switch to operating online full-time, significantly reducing operational costs.
Many other businesses that switched their operations from brick-and-mortar stores to online do not intend to return to the former. That’s the power of websites. Depending on your business, you may never have to open a brick-and-mortar store if you have a website that satisfies your client’s needs.
3. Saves Money on Marketing
Once you’ve built a stunning website, you’ll need to do a few more things to get noticed. That’s where marketing comes in. But traditional marketing is expensive and, quite honestly, no longer as effective.
Think about it – when was the last time you listened to a local radio station for at least an hour without interruption? When was the last time you read a local newspaper? Or when was the last time you read a marketing pamphlet or mail sent to you by a local business?
The truth is that marketing techniques are changing, and it’s important that you also keep up with the trend. Most businesses are now focusing on digital marketing to drive more leads because that’s where consumers spend most of their time these days. Although digital marketing is expensive, having a website can help you save these costs because your website is your marketing tool.
It includes everything, or at least most of the things your clients need to know about you or your business. For this reason, you won’t have to spend thousands of dollars printing and distributing pamphlets, which your clients won’t read, or advertising your business on a local radio station that very few people listen to.
4. Saving You Time and Time is Money
We all know that time is money. But what does that have to do with having a website?
As mentioned earlier, a website can incorporate everything your potential or existing clients need to know about you or your business. This saves you the time you’d spend on marketing.
Here’s an example:
Suppose you spend 10 minutes every hour answering questions about your business. In that case, if your business operates 8 hours a day and five days a week, you spend at least 1.3 hours a day communicating to your clients about your business. To put things into perspective, that’s 6.5 hours a week or 26 hours a month.
Remember, the 26 hours you spend communicating with your client every month isn’t the same as the time you spend negotiating contracts, engaging in business meetings, etc. Instead, the 26 hours covers generic questions such as:
● What are your hours of operation?
● What services do you provide?
● What payment systems do you accept?
● Where are you located?
And other similar monotonous questions.
Having a website means you’ll have all this information online for your clients to see. And when they call you, chances are they will want to do business with you, not asking about your location, services you provide, etc., because this information is already available online. So eventually, the less time you spend answering these FAQs, the more time you can invest in things that actually make you money.
5. Web Content Guarantees Longevity
Ever heard of the saying ‘Content Is King?’ There’s a reason behind it.
A website is incomplete without content. In addition, unless you delete it, website content can stay valid and relevant for decades.
Here’s an example:
You’ll most likely have a rough time searching for a newspaper published in 2000. This is because the physical copy of that newspaper has probably gone through various life cycles and is now a paper plate at your local grocery store.
On the other hand, if the newspaper was published online, there’s a high chance you’ll find it just by a few clicks of a button. That’s the longevity we’re talking about.
Using the same concept, now think about your website content. It can stay online for many years unless you delete the content itself, the website, or cancel your hosting plan.
But how does that save you money?
Updating physical copies of printed material can be costly. In fact, the only way to do it is by recalling all published copies and distributing new ones.
For example, let’s say you sell Product X for $50, but the price goes up to $70 two years later.
If you have a website, it takes seconds to update the price. But if the price had already been printed and distributed in the local newspapers, you’ll need to create a whole new advertisement and pay for all the costs involved to have it published and distributed.
Most people think of a website as an investment. But it’s more than that – a well-designed website can be the difference between losing thousands or millions of dollars every year or saving even more.
And now that you know how a website can save you money, contact us for a free consultation with an expert from Circle City Web Design, one of the best web design agencies in Indianapolis.
We’d love to know your personal or business goals and share more with you about how a website can help you achieve these goals much faster and efficiently. So fill out our free consultation form or call us at (317)460-7948 today to speak with one of our representatives!