Your website is the hub for all your digital activity and any information found across the internet will most likely lead to your website. Not to mention these days you need to have a website to qualify as a legitimate and trusted company. But how do you know if people are visiting your website? And when they are there, how do you know what they are looking at and where are they spending their time? And how much time do they spend there? The easiest way to answer these questions is to use Google Analytics.
What is Google Analytics?
Broadly speaking, Google Analytics is an amazing FREE tool that helps you monitor your website traffic. But some people don’t realize it does so much MORE!
Google defines Google Analytics as a platform that “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.”
Google has taken their algorithms and will set them to work to bring you information on your website that will help you know not only what is happening on your website but how people are finding your site. This is very helpful in determining the Return on Investment for marketing campaigns.
Now don’t be naive to think Google doesn’t get something out of this arrangement as well. They get all kinds of data from a variety of niche markets that helps them be a better search engine and better customize searches.
Google Analytics has you put several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the GA (Google Analytics) server once the user exits your website.
Google takes this information and is able to provide insights into your website on several levels: User level (related to actions by each user), Session level (each individual visit), Pageview level (each individual page visited), & Event level (button clicks, video views, etc)
In case you haven’t caught on yet, Google Analytics helps you understand your customers so you create better experiences for them and find new customers based on your current ones.
How to Give Someone Access
The idea of managing Google Analytics may make you uneasy. Don’t worry! Google allows you the ability to give someone access to your analytics. This way an expert is able to get in and look at all sides of your metrics, probably wanting to see things that you would have never thought needed to be seen.
Here is how to give someone access to your Google Analytics:
- You should have a Google account because you should have a Google My Business listing. If not, you will need to log into Google using one of the many ways they allow.
- Click on your web property
- At the bottom left, click “Admin”
- In the left column, click “User Management”
- Under “Add permission for” enter the Google Account’s address you’d like to share access permissions with, check all permissions, and click “Add.”
- You’re done! You should see this added to the list:
How to grant someone Google Analytics access is a question we frequently get and are glad to help walk you through. Contact us today.
